Use Cases

What you can do with
company intelligence.

Tech stacks, vendor relationships, partner ecosystems, and the changes between them. Here's what that data unlocks for every team that touches revenue.

For Marketers

ABM & Demand Gen

ABM workflow — building target account lists from technographic signals

Build target account lists based on what companies actually run, not what they told a survey two years ago. Filter your total addressable market by tech stack to find companies that look like your best customers.

Then time your campaigns to technology adoption moments. When a company starts using a complementary tool, they're more likely to need yours. When they drop a competing product, they're actively evaluating alternatives.

  • Build ICP-matched target account lists by tech stack and ecosystem fit
  • Trigger campaigns when prospects adopt complementary technologies
  • Identify companies running competitor products for displacement campaigns
  • Target companies with active integration ecosystems in your category
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For Sales & RevOps

Sales Intelligence

Sales workflow — tech stack and vendor data for pre-call research

Give every rep context before every call. When your AE opens an account, they should already know what CRM the prospect uses, what marketing tools they've deployed, which vendors they pay, and whether they just switched off a competitor.

For RevOps teams, Trace data helps prioritize outbound by technology fit and ecosystem alignment. Instead of working a static list, reps focus on companies whose tech stack and partner ecosystem signal they're a good fit.

  • Pre-call research in seconds, not hours
  • Prioritize outbound by technology fit and ecosystem alignment
  • Identify prospects running competing products
  • Auto-enrich CRM accounts with tech stack, vendor, and partner data
For Partnership Teams

Partner Ecosystem Intelligence

Partner ecosystem intelligence — structured map of integration partnerships

Partnership teams have always been stuck doing manual research: scanning integration directories, reading partner announcements, manually tracking who works with whom. Trace structures all of that into queryable data.

Map which companies in your market have the most active partner ecosystems. Identify potential co-sell targets by finding accounts that already integrate with your technology partners. Track new partnerships as they're announced.

  • Map partner ecosystems at market scale
  • Identify co-sell opportunities through shared integration partners
  • Detect new partnerships and ecosystem expansions as signals
  • Benchmark your integration ecosystem against competitors
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For Strategy Teams

Competitive Research

Trace web UI — search and compare company tech stacks

Track which technologies are gaining or losing market share across your industry. See adoption trends over time, based on what companies are actually running right now, not analyst projections.

Benchmark your customers' tech stacks against your ICP. Identify which technologies tend to cluster together. Spot emerging tools before they show up in analyst reports.

  • Track technology adoption and partner ecosystem trends
  • Benchmark tech stack and partnership patterns within your ICP
  • Identify emerging technologies and ecosystem shifts
  • Monitor vendor switching patterns and partnership growth
For Analysts & Investors

Market Intelligence

Data freshness priority queue — high-demand companies refreshed more frequently

Hedge funds tracking the trajectory of a SaaS company can measure its customer base growth by watching where its technology footprint appears and how its partner ecosystem is expanding. VC firms can validate traction claims against observable adoption and partnership data.

Trace provides macro-level technology adoption trends and ecosystem intelligence across industries, company sizes, and geographies. It's observable market data: verifiable, not self-reported.

  • Validate vendor traction claims with observable data
  • Track industry-level technology and ecosystem trends
  • Measure partnership network growth as a leading indicator
  • Benchmark portfolio companies across tech stack and ecosystem dimensions
Cross-Persona

Buying Signal Detection

The companies making active technology and ecosystem decisions are the companies most likely to buy from you right now.

Signal

New Adoption

A company adds a new analytics tool or marketing platform. That's a signal they're investing in the category.

Signal

Vendor Switch

A company drops their marketing automation platform. They're actively evaluating alternatives — including yours.

Signal

Ecosystem Expansion

A company joins a new integration ecosystem for the first time. They've committed to the platform approach.

Signal

Hiring Signals

Job postings list a specific technology. They're scaling their investment and need tooling around it.

Trace detects these automatically by comparing current data against historical baselines. Pipe them into your outbound sequences, ABM campaigns, or AI agents.

Which use case is yours?

Start free and see what Trace surfaces for the companies you care about.

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