Trace uses AI to turn raw public signals into reliable, structured company intelligence. You consume it anywhere you need it, from MCP to API to flat files.
Raw public signals in, structured intelligence out — with a self-improving AI engine at the core.
Trace continuously monitors thousands of public signals across the open web at scale — B2B company data only, never personal information.
Signals are normalized and deduplicated into a structured corpus. Then a self-improving ecosystem of AI agents detects patterns, maps vendor relationships, and builds partner-ecosystem graphs — validating every detection against the original evidence. It learns, so accuracy compounds over time.
Clean, queryable records — technologies, vendor relationships, partner ecosystems, and change signals — each traceable back to its source. Credit-based metering.
Trace is AI-native from the ground up. That changes what's possible across coverage, freshness, and accuracy.
Most providers stop at the tech stack. Trace also maps who partners with whom — integrations, co-sell relationships, and fresh partnership announcements across the market.
No fixed schedules burning budget on companies nobody watches. The accounts you query most stay the most current, so your pipeline never goes stale.
AI agents write and revise detection logic continuously and auto-review flagged errors. The more Trace is used, the more accurate it gets — no analyst team required.
The companies making active technology and ecosystem decisions are the companies most likely to buy from you right now.
New Adoption
A company adds a new analytics tool or marketing platform — a signal they're investing in the category.
Vendor Switch
A company drops their marketing automation platform. They're actively evaluating alternatives — including yours.
Ecosystem Expansion
A company joins a new integration ecosystem for the first time. They've committed to the platform approach.
Hiring Signals
Job postings list a specific technology. They're scaling their investment and need tooling around it.
Trace detects these automatically by comparing current data against historical baselines. Pipe them into your outbound sequences, ABM campaigns, or AI agents.