Simple, credit-based pricing.
See the data before you commit. No card required.
100 credits / month
Start for freeWhat's included
For individuals and small teams getting to work.
1,000 credits / month
Upgrade nowEverything in Free, plus
For growing GTM teams running Trace in production.
20,000 credits / month
Upgrade nowEverything in Starter, plus
For teams that need the whole dataset, kept fresh.
Custom credit volume
Talk to salesEverything in Pro, plus
One credit = one company lookup. Searching, viewing a profile, an API call, or an MCP query each draw from your monthly balance. Credits reset at the start of each billing period.
Every tier returns the detection. Higher tiers add depth, scale, and the rule engine.
| Feature | Free$0 | Starter$49 / mo | Pro$499 / mo | EnterpriseCustom |
|---|---|---|---|---|
| Monthly credits | 100 | 1,000 | 20,000 | Custom |
| Core | ||||
| Web app access | ||||
| Single domain lookup | ||||
| Access | ||||
| REST API access | — | |||
| MCP server Claude, Cursor & AI agent workflows | — | |||
| Lists & auto-refresh | — | |||
| Intelligence | ||||
| Data depth Product lines, job titles, change dates | — | — | ||
| Lists rule engine tech_uses, vendor_customers | — | — | ||
| Lookalike generation | — | — | ||
| Batch enrichment Up to 100 domains / call | — | — | ||
| Partnership graph queries | — | — | ||
| On-demand fresh scan Real-time recrawl of any domain | — | — | ||
| Change notifications Tech stack & partnership changes | — | — | ||
| Team & scale | ||||
| Users | 1 | 1 | Up to 5 | Unlimited |
| Full dataset export Entire company & technographics corpus | — | — | — | |
| SSO, DPA & dedicated SLA | — | — | — |
A flat, transparent model — you only pay when data is revealed.
| Action | Credits |
|---|---|
| Domain lookup Tech stack, partnerships & firmographics | 1 |
| Search result Per company returned — by technology, vendor or hiring signal | 1 |
| Lookalike result Per company returned | 1 |
| Batch enrichment Per domain in the batch | 1 |
| Partnership graph query Per node returned | 1 |
| API or MCP call Same data, programmatic access | 2× UI |
| Change alert Tech added or dropped, partnership started or ended — delivery bundled | 5 |
| On-demand fresh scan Real-time recrawl — Pro & up | 10 |
Reveal once, re-access free. Once you unlock a company, viewing it again — or exporting it — costs nothing for 30 days across your whole team.
A credit is consumed each time you pull data on a company — whether that's a search result you open, a company profile, a REST API call, or an MCP query. Your plan includes a fixed number of credits each month, and the live counter in-app shows what you have left.
You can keep browsing data you've already pulled, but new lookups pause until your credits reset at the start of the next billing period — or you upgrade to a higher plan for more monthly credits. We'll never charge you overage fees without you choosing to upgrade.
Credits refresh at the start of each billing period and don't carry over. If you consistently have credits to spare, a smaller plan may be a better fit — and if you run out early, it's a sign it's time to move up a tier.
Yes. Upgrade, downgrade, or cancel whenever you like, right from your account settings. Upgrades take effect immediately; downgrades and cancellations apply at the end of your current billing period, and there are no long-term contracts on self-serve plans.
Annual plans cost 16.7% less than their month-to-month equivalents (two months free), and are billed once per year. All credits for the full year are granted up-front and only refresh at the annual renewal. Use the Monthly / Annual toggle above to compare the exact rates for each plan.
Yes, but only if you're already on a subscription plan. Existing subscribers can buy additional credits ad hoc at rates that vary based on your plan — all self-serve, right in the app.
No. The Free plan gives you 100 credits a month with no card required — create an account and start searching right away. You only add billing details when you're ready to move to a paid plan.
Enterprise is tailored to your credit volume and requirements — including full dataset export, SSO, a signed DPA, security review, and a dedicated support SLA. Reach out and we'll put together a plan that fits how your team uses Trace.